Wine Spoken Here takes a team-based approach to each of our public relations clients.
Tim McDonald – Founder Tim has over 35 years of proven success in the wine industry with positions in public relations, trade relations, marketing and sales, event management and wine education. His experience includes positions at prominent adult beverage companies; such as E&J Gallo where he served as Marketing Director Fine Wine Communications, Peak Wines as V.P. of Marketing and Communications, Trinchero Family Estates as Director of Trade Relations, with Heublein Wines as Director of Trade & Public Relations, and sales assignments with both Seagram and Heublein.
Tim has experience with all types of Media, National Accounts, Wholesale Distributors, Restaurant, and Retail segments. Tim has served as a Wine Judge at over 200 Wine and Spirits Competitions here in North America. He’s currently the Director of Wine Judging at the San Francisco International Wine Competition and the Chief Judge at the Central Coast Wine Competition. Tim speaks frequently on assembled panels at many wine industry events.
Rusty Eddy – Partner A graduate of U.C. Davis, Rusty has over 35 years of experience in the wine business. In addition to a cellar and vineyard background, Rusty has had PR stints with Fetzer Vineyards, Glen Ellen and Benziger Family Winery, as well as having crafted PR for Hogue Cellars, Kim Crawford Wines, Cadaretta Winery, Clayhouse Wines and R.H. Phillips. Rusty has managed industry associations like the Mendocino County Vintners Association and the Rhone Rangers. He has developed national media campaigns, judged numerous wine competitions and is a regular speaker at wine industry events.
Rusty’s attention to detail, deep understanding of the supply side and extensive wine industry experience make him the perfect strategist and voice for your brand.
Robert Larsen, a Wine & Spirits Spoken Here hired gun, started in the beverage alcohol business in 1992 at Glen Ellen Winery in Glen Ellen, California. He’s since worked at numerous California wineries as well as a few agencies, including his own, representing hotels, restaurants, gourmet food companies and, yes wineries. An ever-changing media landscape led him to experiential communications tactics, including unveiling a commissioned statue of a legendary winemaker, a televised grape stomp in San Francisco’s Union Square and a simultaneous live broadcast James Beard Foundation Celebrity Chef Tour dinner that organically trended #1 on Twitter. Larsen also initiated a sommelier outreach program that provided educational opportunities through The Guild of Sommeliers and elevated brand perception. Of course, there’s also day to day outreach, both with media and clients, where Larsen excels. The Larsen Projekt, Robert’s marketing communications agency, opened in 2015.
Anna Leigon – PR Assistant Anna has varied experience in the Wine, Entertainment and PR worlds. She spent five years with Stag’s Leap Wine Cellars as the principal Winery Representative for members of the media & wine trade, followed by a Winery Ambassadorship with Jamieson Ranch Vineyards. She holds an Advanced Certification from WSET. Anna was one of the Founders of Napa Valley Repertory Theatre and she earned her degree in Communication Arts from Judson University in Elgin, IL. Anna oversees wine submissions to scoring publications and wine competitions when contracted to do so. She also handles technical support, client invoicing, accounts payable, as well as tracking of sample submissions and resulting media hits for our clients.